• Prompt
Design a web tool that manages Tesla's internal fleets
Tesla is constantly innovating and improving the way it operates. Tesla has an internal fleet to support construction, vehicle deliveries, mobile services. The fleet management team needs a way to manage and allocate fleet vehicles efficiently. Your challenge is to create a web interface that allows the internal fleet manager to review the current state of their fleet, and to onboard a new vehicle. The fleet manager should be able to input vehicle details and assign it to the mobile service team. Additionally, the service team should have the capability to assign a driver to the vehicle and grant them access for its use.
Interviewed for
Full time product designer
• research
It's all about the jobs-to-be-done
If I had more time, I would find users and interview them to gather a holistic and true understanding of fleet operations. Facing time constraints, I leveraged secondary research such as Youtube videos and Tesla job descriptions for target users as a workaround to define users' jobs-to-be-done and their goals.
• Target users
2 user groups and their jobs-to-be-done
Leveraging secondary research and the given prompt, I defined the two target user groups, their jobs-to-be-done and other teams involved in their work process.
“The fear of decision-making is real!"
- Linkedin article written by a fleet manager
System integration with service operator and internal vehicle supplier
When ideating, I assumed a connected database of all Tesla’s vehicles and that suppliers are able to provide status update from their ends.
High-fi wireframes
Automated dispatch for mobile service routers
• Task page
Automated dispatch for mobile service routers
Hubble allows machine learning engineers to examine the algorithms of the search function on coupang.com by providing all data entries of each item shown. There're 7000 + sessions run through the tool every year and used by 400+ internal users.
• Solutions prototypes
Intelligent fleet health management for fleet managers
For a fleet allocation manager, the dashboard should be highly focused on vehicle availability, utilization, and demand forecasting to ensure the right number of vehicles are assigned where they’re needed.
