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Tesla Internal Fleet Management Tool

7-day Design Challenge

0-1

Enterprise

• Prompt

Design a web tool that manages Tesla's internal fleets

Tesla is constantly innovating and improving the way it operates. Tesla has an internal fleet to support construction, vehicle deliveries, mobile services. The fleet management team needs a way to manage and allocate fleet vehicles efficiently. Your challenge is to create a web interface that allows the internal fleet manager to review the current state of their fleet, and to onboard a new vehicle. The fleet manager should be able to input vehicle details and assign it to the mobile service team. Additionally, the service team should have the capability to assign a driver to the vehicle and grant them access for its use.

Interviewed for
Full time product designer

Project timeline
7 days

Submitted on
Apr 4, 2024

• Understand

Desktop research under constraints

If I had more time, I would find users and interview them to gather a holistic and true understanding of fleet operations. Facing time constraints, I leveraged secondary research to as a workaround to define users' jobs-to-be-done and their goals.

• Define how Tesla operates

Operational ecosystem: allocating vehicles and operators to support different Tesla client services

• Target users

2 user groups and their jobs-to-be-done

Leveraging secondary research and the given prompt, I defined the two target user groups, their jobs-to-be-done and other teams involved in their work process.

Mobile service router

Operational role

Goal: Efficient dispatch

Makes operational decisions regarding vehicle assignments to technicians, scheduling maintenance, and ensuring team efficiency in completing service calls.

Fleet manager

High-level strategic role

Goal: Healthy fleet

Deals with broad strategic issues like fleet composition, budget allocation, acquisition of new vehicles, external supplier management, and ensuring compliance with regulations in terms of vehicle maintenance.

• Problems

Without an automated platform, fleet teams depend on countless spreadsheets for data recording, task management and decision-making, a process that's laborious, error-prone, and inefficient

“We used to store our documents in huge three ring binders"
“The fear of decision-making is real!"

• Define solutions

FleetLink: A fleet management tool leveraging AI/ML for automated dispatch and fleet health monitoring

System integration with service operator and vehicle supplier

When ideating, I assumed a connected database of all Tesla’s vehicles and that suppliers are able to provide status update from their ends.

• User flow

A new streamlined workflow

• Site map

Defining site map to close the loop of data input and output & support the workflow

High-fi wireframes

For mobile service router

• Task page

For mobile service router


Hubble allows machine learning engineers to examine the algorithms of the search function on coupang.com by providing all data entries of each item shown. There're 7000 + sessions run through the tool every year and used by 400+ internal users.

⏺ Mocking up the solutions

For fleet manager

While I redesigned 2 tools, I will focus on one of them - Hubble:
Hubble allows machine learning engineers to examine the algorithms of the search function on coupang.com by providing all data entries of each item shown. There're 7000 + sessions run through the tool every year and used by 400+ internal users.

⏺ Outcome

This challenge won me 1 of 2 seats to the final onsite with the role rescinded shortly after